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E-Marketing Performance Blog

The Best Damn Web Marketing Checklist for Help and FAQ Pages

This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers a range of items dealing with pages dedicated to helping your customers with various needs and answering important questions they have regarding your site, products and services.

Why this is important: If your customers are digging through your help and FAQ pages, chances are they are close to making a decision to purchase, they just need a little extra bump. These pages are essential to these visitors seek by providing answers to questions and other helps that will push them through the conversion process.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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