This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers a range of items dealing with pages dedicated to helping your customers with various needs and answering important questions they have regarding your site, products and services.
Why this is important: If your customers are digging through your help and FAQ pages, chances are they are close to making a decision to purchase, they just need a little extra bump. These pages are essential to these visitors seek by providing answers to questions and other helps that will push them through the conversion process.