This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.
What this is about: This list covers issues related primarily to on-site site maps but can also be relevant for xml site maps.
Why this is important: Site maps provide a one-click path to any destination within the site and a way for the search engines to quickly find and index all site pages. Ensuring that your site maps function properly is an important part in ensuring your visitors can find what they want quickly and all site pages get properly indexed.