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E-Marketing Performance Blog

Blah, Blah, Blog – (Actually its more of a rant.)

OK we all know that blogging is good for your site. It can generate traffic, links, and all the great things a website is looking for. A good blog stays current. It gets a new juicy tidbit of info or advice added to it on a regular basis. Most blogs I read, and I read a lot of them, are updated several times a week. And I think that may be the cause of the problem. Almost every Blog I read has at one point or another posted content that is obvious filler. Some blogs seem to post almost nothing but filler. The writers are posting just because it’s time to post again. Yes, I will be the first to admit that I myself have been guilty of this on occasion as well. But so are you and you know it. No one knows a fluff piece better than when they’ve written it themselves. “Not me” you say. “All my blog posts are always chock full of great, original content”. Sure they are.

Blogging for the sake of it is annoying at best. This type of mentality dilutes the blogs value to the reader. There are more and more frequent posts that are regurgitated content from other blogs with nothing new to say. I personally would rather read a blog that simply says “Hey, Mr./Mrs. Blog Person over at blogworthreading.com said something worthwhile today, check it out and join the dialogue in the comments. Throw in a link to the site and presto. You now have something that might be worthwhile to read on the internet: a blog that directs you to a forum where an initial idea is brought out to the internet community and discussed.

Instead we read the same blog topics posted on a dozen different sites saying very little that wasn’t said in any of the last dozen blogs on the topic. Sorry to bitch and moan. Just hoping someone gets inspired.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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