One of the things we recommend as part of a solid social media strategy is to regularly read and comment on industry-related blog posts on other websites. Social media is as much about engagement as it is anything else, and commenting is a great way to engage with other influencers.
If you’ve spent any time commenting on these blog posts, I’m sure you’re like me and have provided feedback that you thought was incredibly valuable. Depending on the blog, your comment might get a good handful of readers but, for the most part, you know it’s just part of the side-show.
But that comment deserves a stage of its own! So why not take that comment and turn it into your own post on your own blog?
Not every comment you leave will be worthy of a full-length blog post, but sometimes you just get so invested in providing a thorough answer that you realize, “Hey, I should blog this.” And if you’re not thinking that, maybe you need to start having that mindset.
With each comment you make, think about whether it’s something you can utilize as a foundation for a post of your own. The idea isn’t to publish your comment verbatim but to use it as a base for fleshing out a more complete post.
This is a great way to re-use a good idea you’ve already started fleshing out, repackaging it and giving it to a completely different audience. You’ve already done the bulk of the hard work, now you just need to put a little dressing on it!