Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing
Author: Arnie Kuenn
Paperback: 266 pages
Published: July, 2011
My company uses the tag line “Velocitize Your Web Marketing”. So you know that when I saw the title of Arnie Kuenn’s book, Accelerate!, I had to read it. Well, that and (full disclosure) he asked me to write a chapter introduction. (He also mentions me on page 147, but that’s neither here nor there.)
Arnie is a good friend, but a lot of people I know write books and not all of them are good books. Arnie’s isn’t just good, it’s great! Accelerate! takes you through the ins and outs of online marketing from primarily a content development perspective and how it influences search, social and link building efforts.
If there is one chapter that really stood out (and no, it’s not the one I wrote an introduction to!) was Chapter 7: Sixteen Examples of Content for Your Business. No where else will you find a more complete list of ready-to implement content strategy options that will help you build a better website, reach your audience, and engage with your customers.
But that’s just one chapter, the rest of the book is chock full of suggestions, ideas, strategies and ways to implement a successful online marketing plan for your business. As Arnie puts it, in the Internet age, we are all publishers and successful businesses have to act like one. Accelerate! will show you how.