The cover of Content Chemistry tells you it’s an “illustrated handbook” for content marketing. I was skeptical at first, but it didn’t take me long to appreciate the value of illustrating how content marketing and strategy works. If you’re looking for a book that shows–not just tells–you how to engage in effective content marketing, this is the one to get!
Content Chemistry: An Illustrated Handbook for Content Marketing
by Andy Crestodina
When it comes to outlining an effective content strategy, Andy Crestodina and Content Chemistry take a backseat to no one.This book contains an incredible amount of actionable steps that will keep you and your content team busy for months and years.
The illustrated aspect of Content Chemistry is an added bonus. Yes, this adds color and flare to what are typically boring black and white books, but the illustrations do a great job of helping you visualize the strategy and data rather than forcing you to make your imagination work for you.
The book is broken down into two main parts: Lecture and Lab. The lecture, which when included with the introduction comprises 1/3 of the book, gives you the big picture understanding of content marketing. The second 2/3 of the book is the hands-on, implementatble strategy.
Content Chemistry is a must-read for any content strategist , regardless of how experienced or knowledgeable. Everyone is sure to find something here that they are currently not doing or not doing well, and can add more to their web marketing arsenal.