Cunningly Clever Marketing
Author: Andrew Wood
Published: January, 2009
Every now and then I get requests to review books. I was recently asked if I would review a book by Andrew Wood titled Cunningly Clever Marketing. When I received the book what struck me first is that this was obviously a self-published book. The cover wasn’t much to look at and the book itself was about twice as heavy as it needed to be since each page is the glossy type typically used for picture books.
But you can’t always judge a book by it’s cover, and Cunningly Clever is no different.
There are quite a few typos throughout the book, but that’s to be expected of most self-published books. What I liked most is the brevity of each chapter. The book contains 145 chapters with the longs being three or four pages. Most chapters are a little over a page and a half. While this may seem like overkill, it makes for a very easy read, and even easier to digest.
Most of the information in this book can be found by reading dozens of other business marketing books. But I think that’s just the point. Why read dozens when you can read one, putting all this information at your fingertips, where you can easily re-read, re-reference and re-find when you need.