Small Business Guide to Search Engine Marketing
by Jennifer Laycock
PDF E-Book, 94 Pages, $79.00
Published February, 2006
The cover of this book says it all: “The first guide to search engine optimization, pay per click advertising and link building written in a language you can actually understand.” Jen knows how to take the nuts and bolts of SEO and boil them down into words that every person can understand and strategies that can easily be implemented.
This is a full-service Internet marketing book. Small Business Guide educates the reader on everything from keyword selection, on-page copy, HTML coding, Tag and attribute optimization, search engine indexing, link building and PPC advertising. There is even a chapter for those that still want or need to secure outside help. Jen takes you through the pros and cons of large and small firms as well as hiring the individual consultant.
Packed with useful and relevant SEO and SEM information, this Small Business Guide is the starting point of gaining knowledge and understanding of effective online marketing strategies.