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E-Marketing Performance Blog

Book Review: The Savvy Way to Successful Website Promotion

Savvy Way to Successful Website PromotionBook Review: The Savvy Way to Successful Website Promotion
Secrets of successful Websites , attracting on-line traffic, the most up to date guide to top positioning on search engines.
Paperback: 193 pages, $36.40
Published: 1999, Updated July, 2000

Last year when I began the process of writing my EMP Book I jumped on Amazon and bought just about every book on SEO and internet marketing I could find. I read through many of them as I was building the outline and then stopped altogether once I started writing. With the EMP book completed and my web marketing class at the community college having begun, I am going back to some of the books that were left over from that original purchase. Savvy was one of those that got pushed off to be read later.

When I picked it up I was instantly concerned that it was last updated in July of 2000. But as I started reading I found myself pretty surprised at the relevance of the information. That was until I reached the portion of the book the deals with search engine optimization. The first 72 pages of this book largely discuss the marketing aspects and needs of a website and most (not all) of the information provided here is relevant and useful. Beyond that, however, the information is old, outdated and rife with bad advice.

The author continually claims that he does not believe in using spammy techniques, but then goes on to discuss the merits of using hidden text, invisible links, doorway pages, all things considered spam.

I would not recommend buying this book. Most of the information is available (and refuted) online already, but if you do get a copy of it, skip pages 73-155 and 163-193. It’ll be a nice quick read and you’ll skip over the outdated nonsense.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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