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E-Marketing Performance Blog

How Your Contact Us Page Can Help Visitors and Boost Trust

Your contact us can help you build trust with visitors.It should be easy to receive conversions from your contact us page. By simply accessing this page, visitors are expressing at least some level of interest in your products or services (well, except for those pesky spammers, but that’s a whole other topic).

So why do so many people abandon contact us pages without taking any type of action?

Well, certainly there are some people who just aren’t ready. But others may be turned off by your lack of options. Sure, it may be easier for you if they just send an email that you can respond to at your leisure, but is that what is best for them? Your website should be focused on your user, and there is no place that is more true than on the contact us page. A lack of contact options can result in your company being seen as inaccessible – NOT the first impression you want to make.

Don’t lose potential customers over this, especially when it’s such an easy fix. By ensuring your contact us page has all the elements mentioned in this infographic, you not only make it more likely that they will contact you, you also increase their trust in your company so they feel more comfortable doing business with you.

 

Following this checklist can help ensure your contact us page is effective.

Downloadable PDF

This checklist is a part of the free downloadable companion piece to The Best Damn Web Marketing Checklist, Period! Download The Best Damn Web Marketing Cheat Sheet! for an easy-to-print and check-off version that includes this and 35 other checklists!

Embed This Infographic on Your Site:

<a href=”https://www.polepositionmarketing.com/emp/boost-trust-contact-us/” rel=”NOFOLLOW”><img title=”CONTACT US PAGE CHECKLIST INFORGRAPHIC” src=”https://www.polepositionmarketing.com/wp-content/uploads/2015/04/Contact-Us-Page-infographic.jpg” alt=”CONVERTING VISITORS WITH AN EFFECTIVE CONTACT US PAGE [CHECKLIST] #WEBMARKETING #INFOGRAPHIC @POLEPOSITIONMKG” width=”” height=”” /></a>
<a href=”https://www.polepositionmarketing.com/emp/boost-trust-contact-us/” rel=”&quot;NOFOLLOW””>INFOGRAPHIC</a> BY <a href=”HTTP://WWW.POLEPOSITIONMARKETING.COM” rel=”&quot;NOFOLLOW””>POLE POSITION MARKETING</a>

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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