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E-Marketing Performance Blog

Does Your Company Name Really Belong In Your Title Tag?

Question: When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?

This is a question that I hear quite often, and it’s a good one. I don’t necessarily think there is a universal right or wrong answer to it. Many believe that the real estate in the title is just too valuable to waste on a company name. Others believe that the branding you get from placing your company name in the title is just too good to pass up.

Let’s dissect this a bit and then I’ll let you come to your own conclusions.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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