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E-Marketing Performance Blog

The Most Important Thing Your Website Must Do – And How to Do It!

Most important thing your website must do

So there are like a million things your website needs to accomplish. It has to have the right optimization to get people there in the first place. It has to have a great user experience. It has to be visually appealing. With all of this, I think one thing trumps them all. Click to read my Search Engine Journal article to learn what it is and 5 ways to do it.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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