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Business Lessons from Celebrity Apprentice (Ep 13)

Celebrity ApprenticeA two-hour live season finale of the Celebrity version of The Apprentice seems somewhat frivolous. It’s almost as if Trump is taking this seriously. Maybe this gives us a little more insight on how un-seriously Trump takes the regular seasons when someone will actually be working for him.

But the ratings must be good. On signing off Trump declared they’d be around for “many more years”. My hope is that they get back to what made the show great to begin with, that is being about the business tasks and not about the personalities.

I’ll admit that Celebrity Apprentice afforded some of the best episodes ever for the series. But I think that’s the nature of celebrities. Many of them don’t feel they have to get along and certainly don’t feel they need to succeed here. Regular candidates do, so when you try to make the show about the personalities, you’ll always come up short.

So instead, get back to making the show about achieving difficult tasks. Stress these people to the max. No antics like sleeping outside in a tent, but push them to their limits in the tasks. Give them time to do it well, but make it difficult to do any job well.

But enough of my ranting. I’m not sure I have many business lessons from the final episode. I could talk about putting aside old rivalries. Piers made a point about doing that with Stephen, but only to the point where Stephen disagreed with Piers on methodology. But instead, let’s talk about the decision Trump made in declaring Piers the winner.

Piers Morgan wins Celebrity Apprentice

The Last Business Lesson of the Season:

Despite all the silly firing decisions made over this season, the winner turned out to be totally correct. Yeah, we all wanted the cowboy to win. He’s a nicer guy. But face it, Trace didn’t win any tasks and Piers did. And in the final task Piers brought in a considerably larger chunk of money.

Most businesses don’t care how big of a jerk someone is as long as they are effective. I don’t say this as a negative. It is what it is. You can have the biggest jerk manager there is, but if they run an effective ship then they are gold, as far as the business is concerned.

I don’t think that is an excuse to be a crappy people manager. Those that are have a hard time finding and keeping good people. And an effective manager that is also effective with people, will likely be even more effective. But a nice guy that really isn’t as effective as the office jerk simply won’t last long.

But also remember this, the manager that can’t build a loyal team needs to always make up for it in performance. As soon as there is a chink in the armor it will be taken advantage of and that person can and will be taken down. Bottom line, effectiveness is key, but don’t make enemies along the way.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

6 Responses to Business Lessons from Celebrity Apprentice (Ep 13)

  1. Stoney … didn’t it seem that Trump was putting down Pierce in the final? It seemed as if he really didn’t want Pierce to win this thing and yet he had to award him the prize.

    I was a never a “huge” fan of Trump. For some reason I would not buy his ties, shirts or anything else and for some reason I do not favor his hotels if I travel. I don’t know why … maybe it’s all the hype around it that doesn’t get to me. I do however respect his success and I am sure that people can learn a lot from him.

    I didn’t like him saying that “Pierce is great but maybe not brilliant”. So let me see ….. every season when there were 3 people left in the game he called them all brilliant and Pierce is not?

    Then during the speech near the troops, Trump said that he is not as courageous as those men and women and neither is Pierce. I mean … Donald …. speak for your self. What’s with the comments? It was clear that there were tensions between Trump and Pierce.

    I was disappointed with Trace. When he said he’ll get a jet and get country stars into NYC I thought … oh now he is going to shine. Who did he bring? 5 people? He over promised and under-delivered.

    Overall, I enjoyed the season and will definitely watch the next one. I think the “celebrity” machine will live on longer than when it was just us … “regular folks” 🙂

  2. Stoney G deGeyter
    Stoney deGeyter says:

    I really thought that Trump was going to give the win to Trace. In this game it really could have gone either way… it’s not like Trump is hiring the guy. I was surprised that he didn’t. I don’t know if Trump was knocking Piers or just trying to keep him in his place.

    I agree, I enjoyed this season, but I don’t know how much more of it I can handle. It just doesn’t feel real enough for me, at least in terms of holding true to the concept of the show. It’s a great novelty. I’d like to see one where they bring back past winners or past final 4s. to compete against each other. That could be fun.

  3. Bill Hilton says:

    Stoney, now that Piers has won do you think you guys can keep him on that side of the Atlantic? We really don’t want him back over here, especially as there’s been a rumour that he might be on the next season of our version of Celebrity Apprentice.

    You’re welcome to Simon Cowell too, though we’d quite like Hugh Laurie of “House” back at some stage, please 🙂

  4. Stoney G deGeyter
    Stoney deGeyter says:

    Bill, that’s fantastic! Tell you what… we’ll keep Piers if you take Omarosa. Heck, we’ll even let you have Hugh Laurie back if you take Omarosa!

  5. Bill Hilton says:

    OK, sounds like a deal. Better send Hugh and Omarosa on different planes, though – not sure they’d get on…