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Business Lessons from Celebrity Apprentice (Ep 8)

Celebrity ApprenticeThe QVC task is one that they’ve done before on The Apprentice, so this episode didn’t really offer up anything new. And since there were no real fireworks to speak of, this was a pretty bland episode. I’d love if The Apprentice would get back to tasks that require some unique business savvy, but there I go again longing for the days of Season One.

Let’s get right to the lessons…

Business Lesson One: Take the high road.

Taking the high road isn’t easy. Going low can feel good for a minute or two, but it never adds anything to your stature among your coworkers or bosses. It’s great to get a good zing in from time to time, but it takes a person of true character to walk away from the perfect opportunity to cut someone low.

In the opening few minutes, we caught a glimpse of both Omarosa and Piers talking to the camera. Omarosa continued to show us what kind of person she really is – digging in on Piers in an effort to make herself look better (at least to herself). On the other hand, you could see that Piers didn’t want to play that game anymore. Yes, he got into the gutter in the last episode, but I think this episode showed his truer colors. While he made a factual statement that he has no desire to ever speak to Omarosa again, he passed when Trump gave him the opportunity to get a dig in on Omarosa. “That was yesterday.” My respect level for Piers went up dramatically.

Business Lesson Two: Just because something works, don’t be afraid to try something new.

We’ve heard it said, “don’t fix what isn’t broken.” While there is truth in that, in business, to become and maintain a leadership position, you should always be looking to fix and improve upon previous successes. You can’t always rely on what worked before. Each new task brings opportunities for new strategies and new tactics. If you want to win, you have to look for those new opportunities rather than relying on the old.

Piers, again, wanted to rely on the star power of Lennox Lewis. That trick has been done before, and it’s wearing a bit thin. Even though they lost, I think the team made the right decision to keep Lennox behind the scenes.

Marilu Henner Fired from Celebrity Apprentice

Business Lesson Three: Learn the system!

Anytime you’re doing something new, you need to learn as much about it as possible. Just like if you have a critical appointment, it helps to map out your directions and timing beforehand to make sure you arrive on time. In business, understanding the system you’ll be working with is critical to success. The quick review usually isn’t enough.

Marilu’s team lost because they didn’t know about Easy Pay. Why? Both her and Carol had been on QVC before. Marilu can be forgiven a bit because she sold her books, which wouldn’t have used that feature. But Carol, having several years of experience, most certainly should have known. That bit of knowledge could have won them the task.

But that doesn’t relinquish responsibility from the other team members either. This is something they should have thought about enough to ask or research. I’m sure there are a million things to know to make a successful QVC commercial. But it only takes one thing to make it unsuccessful. Any new system you’re jumping into needs to be thoroughly researched and understood in order to leverage each and every available opportunity. Failure to do so is just another failure.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Business Lessons from Celebrity Apprentice (Ep 8)

  1. This is one of those episodes where by Monday morning I forgot it completely. Stoney, you need to write these 2 hours after the episodes airs, while memory is still fresh 🙂

    I did not see a clear looser who should have been fired. It seems that the biggest mistake was not allowing people to pay over time, but even that might have not helped. It was more about the product.

    I think in this task, the #1 most important thing was to choose the right product. Everything else was an add on. Everyone has dust in their house and wants to get rid of it. Not everyone climbs a ladder every day or uses doles to roll something, so to me the “Dust Buster” was a better product.

    By the way Stoney … it looks like we’re both attending the SES NYC. Congrats on taking the spot to speak there. You have tons of great knowledge and I think people will benefit from your presentation.