Lately, around the Pole Position Marketing office, we’ve been discussing the cost involved in providing top quality search engine optimization. All too often we find value added services or strategic improvements that require more time than initially anticipated. How much additional value can we provide without increasing fees?
While those questions continue to be bantered around, it got me thinking about the cost of SEO in general. As more and more avenues arise within the search marketing landscape, costs of total inclusive SEO services can be quite hefty. And that’s not even considering the SEOs that charge $500-$1000 per hour. The sheer number of hours involved in SEO can make it an expensive venture, whether you’re doing it yourself, engaging a consultant or hiring an all-inclusive firm to manage it for you.