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E-Marketing Performance Blog

Content Isn’t King Without Having Subjects

Writing Website ContentIs content still king? It depends. If your content marketing strategy lacks other elements of digital marketing, then no. For content to be effective it must be more than just taking up real estate on your website. Are people reading and engaging with it? Does it provide your audience with the information they’re looking for?

Find out in my latest post on Search Engine Journal, why, “content is communication, community is a conversation,” matters for the success of your content marketing.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Content Isn’t King Without Having Subjects

  1. Grant Cumberbirch says:

    Great post, Stoney.
    It is a refreshing change to see that some experts are on top of the ‘range of marketing’ subject, rather than just seeing: “You JUST need this!”

    Thanks for the post.