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E-Marketing Performance Blog

Contextual Marketing

Tina Valiedi explains how you can use contextual marketing to bring your site to higher levels within the search engines in her new article, “Using Contextual Marketing To Increase Sales.”

“The basics ideas behind SEM are simple. You need to build a site and the optimize the content around specific keywords that will be called should people use these words to search on search engines.”

“Both SEM and PPC, share much in common. They effectively drive targeted traffic to your site. There is a learning curve for optimizing your site for higher places and how to effectively use keywords in PPC campaign.”

“People who click on your site have pre-qualified themselves because they looked up the keywords you had optimized. This will make it far easier to transform them from an enquiry into a potential sale.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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