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E-Marketing Performance Blog

Copywriter Tip- KISS: Keep It Short and Simple

Writers often use a tactic known as the “delayed drop”. Tease your readers, tantalize them, lead them on, then drop in the unexpected. It’s easier with longer articles in magazines. Here, you have the luxury of time. People have consciously chosen to read your article and they’ll stay with you.

Copywriting works differently. People are short of time, and you’re not the only one vying for it. So get to the point – clearly.

When writing copy repeat to yourself:

• Just say it.
• Less is more.
• Get to the point – quick.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

One Response to Copywriter Tip- KISS: Keep It Short and Simple

  1. Wow, so many interpretations of the KISS strategy for copywriters. The first time I heard it, it was….. “Keep it Simple Stupid” (The original I believe).

    Later on I heard “Keep it simple silly” and now it’s “Keep it Short and Simple”.

    As long as there is a word “Simple” in that phrase, it’s valid.