What Makes You Stand Out?
What makes your product or service different from the throngs of others who offer the same thing? In a crowded marketplace, you must dare to be different. Your writing should tell that story and show the difference. If everybody claims – and they do – to be faster, cheaper, better, smellier, whatever… then you’ve got to find something else that sets you apart.
It’s Your Unique Value Proposition Dummy (keyword unique)
So what makes you stand out? Find that, then sell it! Compare the product or service against your competitors to show and prove your superiority.