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E-Marketing Performance Blog

Copywriting Tip- Don't Take Our Word for It: Testimonials

Consumers like to see real people, like them, who have used a service successfully. They like knowing that they are not blindly trying something. Hey, Joe Schmoe tried it and he liked it!

“After 7 years and a lot of wasted money, I finally found a company who can get the job done. My company has had a website for years, but who cares, because no one could find it. You could even type in our company name and it was no where to be found. When I asked a potential client, ‘Where did you hear about us?’ I NEVER heard, ‘I found you on the web’. Now I hear it all the time.”

Get your clients to write realistic testimonials about your company. Don’t ever attempt to do them yourself, no matter how creative you might be. The people will know. If possible provide a link back to the client’s web site to convince potential clients that it is for real.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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