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E-Marketing Performance Blog

Copywriting Tip- People love bullet points.

Use bullet points or a numbered system to:

• Break up your copy into consumable pieces
• Aid in the clean design of your page
• Make it easy for the reader to reference previous points
• Save time when reading through dense copy

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

2 Responses to Copywriting Tip- People love bullet points.

  1. Carolina Event Planning says:

    So true. Bullets provide short, easy to digest points. Thanks for sharing.

    Ed

  2. Katie Cummings says:

    There’s a whole set of visitor types who only read headings, subheadings, and bullet points. If your copy doesn’t include these, you lose the possibility of converting those buyers. However, never make bullet points for the sake of having them. Always provide information that is essential in your bullet points. There’s nothing worse than reading bullet points that are repetitive or useless.