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E-Marketing Performance Blog

Copywriting Tip- Plan Your Writing

It’s very tempting to sit down and knock out something – anything – just to make a start. At least that way you haven’t got a blank page or screen staring at you. Don’t get me wrong, this is an excellent way to get over writers block and can help generate good ideas. But this technique does not guarantee the best results.

Start at the most basic level of research:

  • What am I writing about?
  • Why am I writing this?
  • Who is my audience?
  • What do I want to say to them?

If they remember only one thing (and that’s huge), what would it be? Lastly, and most importantly, what do I want them to do? Good writing is fine and dandy, but what is your call to action?

Plan, plan, plan. Then write.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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