We regularly get email something similar to this:
I’m just one guy running my business. I want a great PPC program and I heard you can cater to someone like me. Can you help me?
I typically respond to questions like this very carefully because there isn’t a simple yes/no answer. I don’t want to provide false hope because yes, I do create great PPC programs, but much of the success is going to depend heavily on the website. Let’s look at a few things relevant to the campaigns first.