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E-Marketing Performance Blog

Does Your SEO Own You?

Do you get involved in your SEO campaign, or do you let your SEO do whatever they think is best? If the latter, well, I hate to break it to you, but your SEO owns you.

There is nothing wrong with trusting your SEO to do the right thing, but that trust should not include your complete absence from being involved in the course and direction of the optimization campaign. The reason for that is because your SEO is an expert in SEO, but they are not an expert in [insert your industry here]. You’re are! So anything the SEO wants to do is based on limited knowledge of you, your store and your industry. Their instincts may be right 90% of the time but its always important to be involved in the decision making process to ensure everything goes in the right direction.

Rely on your SEOs wisdom and experience, but don’t let them own you or your online marketing campaign.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Does Your SEO Own You?

  1. Completely agree.

    This can be applied to many things. Those that don’t involve themselves and just delegate everything to others usually are left in the dark. I believe that you should keep an eye on your SEO people to a certain point. They’ll know that if they screw up, they’ll be hearing a lot more of you. No one wants that.