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E-Marketing Performance Blog

Prevent Domain Name & URL Issues From Crippling Your Online Marketing

Domain name issues

“What will our domain name be?” is one of the first things people ask themselves when taking their business online. Or at least it should be! If your business name doesn’t have an available domain name, you may be crippling your online marketing efforts before they even begin.

The domain name you ultimately choose—and the resulting consequences—can have a vast impact on your long-term marketing efforts. Long or hard-to-remember domain names can be the death toll for any website. Short or clever business names (such as Grafix4u) may be easy to remember, but getting people to remember how the URL is spelled is another story altogether.

Aside from your domain name, you also have to pay attention to the URLs you use for your internal site pages. Letting your web developers program your URLs with no thought to their usability, marketability, or search engine friendliness can suppress your online exposure, making it more difficult for your target audience to find your website.

The following infographic outlines key considerations for obtaining the best marketing advantage possible through your site’s URLs.

Domain name url checklist

Download a Printable PDF

This checklist is a part of the free downloadable companion piece to The Best Damn Web Marketing Checklist, Period! Download The Best Damn Web Marketing Cheatsheet! for an easy-to-print and check-off version that includes this and 35 other checklists!

Embed this Infographic on Your Site:

<a href=” https://www.polepositionmarketing.com/emp/domain-name-checklist/” rel=”nofollow”><img title=”Domain Name and URLs Checklist Infographic” src=”https://www.polepositionmarketing.com/wp-content/uploads/2016/07/Domain-name-url-checklist.jpg” alt=”Obtaining the Best Marketing Advantage Through Your Domain Name & URLs [Checklist] #webmarketing #infographic @PolePositionMkg” width=”” height=”” /></a><br /><a href=” https://www.polepositionmarketing.com/emp/domain-name-checklist/” rel=”nofollow”>Infographic</a> by <a href=”http://www.polepositionmarketing.com” rel=”nofollow”>Pole Position Marketing</a>


Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to Prevent Domain Name & URL Issues From Crippling Your Online Marketing

  1. Hi Stoney,

    Truly said. Choosing a domain name is indeed a difficult task. I still remember when I was searching for a domain name for my business website, all were already taken and most of them were just parked to be sold at a higher price. Being a startup, most people can’t buy those high priced domain names. Thanks to the new domain extensions, I ended up buying an .tech domain of my choice.

    • Stoney G deGeyter
      Stoney G deGeyter says:

      Sometimes those are the only good options left, but personally, I’d go a long way in looking for an even halfway decent .com domain first.