“What will our domain name be?” is one of the first things people ask themselves when taking their business online. Or at least it should be! If your business name doesn’t have an available domain name, you may be crippling your online marketing efforts before they even begin.
The domain name you ultimately choose—and the resulting consequences—can have a vast impact on your long-term marketing efforts. Long or hard-to-remember domain names can be the death toll for any website. Short or clever business names (such as Grafix4u) may be easy to remember, but getting people to remember how the URL is spelled is another story altogether.
Aside from your domain name, you also have to pay attention to the URLs you use for your internal site pages. Letting your web developers program your URLs with no thought to their usability, marketability, or search engine friendliness can suppress your online exposure, making it more difficult for your target audience to find your website.
The following infographic outlines key considerations for obtaining the best marketing advantage possible through your site’s URLs.
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This checklist is a part of the free downloadable companion piece to The Best Damn Web Marketing Checklist, Period! Download The Best Damn Web Marketing Cheatsheet! for an easy-to-print and check-off version that includes this and 35 other checklists!
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<a href=” https://www.polepositionmarketing.com/emp/domain-name-checklist/” rel=”nofollow”><img title=”Domain Name and URLs Checklist Infographic” src=”https://www.polepositionmarketing.com/wp-content/uploads/2016/07/Domain-name-url-checklist.jpg” alt=”Obtaining the Best Marketing Advantage Through Your Domain Name & URLs [Checklist] #webmarketing #infographic @PolePositionMkg” width=”” height=”” /></a><br /><a href=” https://www.polepositionmarketing.com/emp/domain-name-checklist/” rel=”nofollow”>Infographic</a> by <a href=”http://www.polepositionmarketing.com” rel=”nofollow”>Pole Position Marketing</a>