What this is about: This checklist covers various aspects of the domain and site URL structure, how they should be used and how to ensure proper site and browser functionality.
Why this is important: The domain name is part of the identity of your business. The URL chosen can have a significant impact on brand identity and in a lesser extent, keyword ranking performance. However, how your site domain name and page URLs function can have significant impact on the crawlability of the site as well as overall visitor and traffic performance.
Tagged As: