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E-Marketing Performance Blog

Don’t Let Your Business Card Get Ditched

Most business cards get ditched within the first two hours of being taken. That’s the problem with handing out business cards; the act is actually 90 percent ineffective.

Your business card shouldn’t be a substitute for your networking capabilities. You have to do the hard work first, become memorable. Identify the people you know can help you achieve your goals and those who you can help to achieve theirs. Don’t just hand out the card while sipping cocktails at a seminar or your card will be amongst the thousands thrown away every week.

After you’ve determined who may be a valuable ally, convince them that your resources can be beneficial. Give them the desire to have a professional relationship with you. Successful networking takes energy, but if accomplished they’ll want your business card and more importantly, they’ll hold on to it. It won’t be another bit of cardboard that gets tossed out.

This doesn’t mean that business cards are not an essential part of the networking process. They help to convey, in a simple form, that you are available to offer your services.

This copy from a business card did a pretty good job:

Writing That Launches Sales … Watch Your Profits Soar!
Joe Blow – Copywriter & Sales Consultant

The card is simple and straight forward. The copy doesn’t leap off the page, but it makes a simple pledge. That is exactly what you need to accomplish with your business card. If you try to do more with your card, you run the risk of failure.

Key tips to a good business card:

  • You want your business card to be believable. Don’t claim to do more than you really can, everyone will know.
  • Clear, concise copy. Less is more.
  • Keep the graphics simple. Don’t go overboard, but leave room for a creative touch that makes your card unique.

Remember, the main thing is to do the selling yourself. Use the card to reinforce your main message. Here are some unique business cards that are sure not to end up in the trash:

This business card was created for Melvin who is known as a “hacker”. It represents his line of work with the lockpick concept. Besides being just plain cool the various tools can also be removed from the card and used “for all your breaking & entering needs.”

And of course the big hit is Hugh MacLeod’s business cards with illustrations on the backs:

You can see more of his drawings at gapingvoid.com. Share your business card bests and worsts!

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

3 Responses to Don’t Let Your Business Card Get Ditched

  1. Stoney G deGeyter
    Stoney deGeyter says:

    We normally don’t allow link drops, but I got to say, you’ve guys develop some pretty fantastic cards. Good work… the only thing your website is missing is the costs.

  2. Katie,

    Great information here. The key to marketing success using business cards is to provide a value that your competitors won’t be offering. A fancy charicature may spark an initial interest but for the long term, a serious business owner needs something more… more value, more of a reason for the holder to actually KEEP the card.

    The backside of a business card is the most under-utilized part of the business card, yet has the most space for your advertising message. One strategy is to include a coupon on the backside. This encourages the hold to not only hold on to the card but also to bring it back to you next time they need their services. Get enough of these return customers and the cards will easily pay for themselves and then some.

    Thank you!
    Chris Brunner
    GreatFX Business Cards