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E-Marketing Performance Blog

Don't Be Afraid to Rewrite

If you already have great or professionally written content which is un-optimized for your targeted keyword phrases, don’t be afraid to re-write the content as necessary. Websites that are under strict control of the marketing department generally have trouble letting go of the content allowing it to be properly optimized. The reasoning here is understood, however, without allowing some leeway for the optimization process, your marketing copy may have no problem achieving the sell, but the number of visitors coming from search engines will be minimal.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Optimizing Your Website Content.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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