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E-Marketing Performance Blog

Experience Matters–Both in the Cost & Results of Your SEO

experienced seos

Every digital marketer places a value on their work. And the price point of every digital marketer you talk to is built upon that value.

Web marketing proposals are built around an expectation of how much time the marketer(s) will invest in your campaign. Based on that expectation and the value the SEO believes they provide (usually as an amount per hour), a price for services is created.

A lot of businesses don’t want a cost-per-hour pricing structure because they feel like they’ll be nickeled and dimed for every little thing the digital marketer does. Just bear in mind that the absence of that figure doesn’t mean that time isn’t being recorded somewhere.

If your marketers find they are routinely blasting through the hour expectations used to create your proposal, you can be sure you’ll hear about it. They’ll either come back to you with a new price or a change in services provided.

When it comes to digital marketing–or anything really– the important thing is not the cost you’re paying, but the value you’re receiving for that cost.

As with most industries, those with more experience will charge more for the same services. Does that mean you’re getting a better result? Usually, yes, but not always. This is where you have to do some legwork to research the marketing company or consultant you are considering hiring.

Ultimately, you want to choose the marketer that will give you the best value for the cost. That may mean paying a higher cost. But with that, you have every right to expect more value.

Paying less for your digital marketing often means you get less from it. In the long run, that often ends up costing a lot more and causing a loss of valuable time.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to Experience Matters–Both in the Cost & Results of Your SEO

  1. Korey says:

    Stoney, you hit it right on the head. Running my own agency there is always a battle around the price point at which i quote potential clients. I have that sweet spot which presents a good overall price point for clients, yet provides enough of a budget to ensure I can get done what’s needed to move the needle and provide those results. As you mentioned, this will almost always be variable based on the internet marketers experience and type of charge model used.

    • Stoney G deGeyter
      Stoney G deGeyter says:

      It’s not always easy maintaining that balance, but it’s the sweet spot everyone needs to figure out.