Google and Microsoft might soon be in a bidding war over Time Warner’s AOL.
“Google and Microsoft may be taking their next battle out of the courtroom and into the Time Warner board room as the analysts are boiling over who may be acquiring a large part of AOL.”
AOL’s search engine is currently powered by Google and “Google AdWords ads are served on AOL during search results” giving them a foot in the door.
Loren Baker of Search Engine Journal explains with Google’s reasoning in their decision, saying;
“Why go through the motions of forking over billions of dollars to bring such users into Google? Let’s remember that Google is a media company, AOL is a media channel, and AOL can bring Google and Google applications into the homes of those who are not the usual Google suspects. Furthermore, let us not forget, AOL also owns Advertising.com, a very cutting edge advertising company which would bring a harem of technology, behavioral targeting, happy advertisers and content publishers into the Google Advertising Network.”