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E-Marketing Performance Blog

Finding Your Personal Unique Purpose In Life

I live my life in a way that forces me to always try to be better than I was the day before. A better dad, better husband, better boss and a better person in general. Over the course of the day and in the evening, or just driving in the car I do a lot of personal self-reflection. I run through the events of the day and wonder if I could have handled certain situations differently. If they would have had a better outcome had I done X rather than Z.

PupilThis isn’t an exercise in self-doubt, just self-evaluation. The goal is to always be learning from both my mistakes and my successes. One of the things I think is necessary for any person to truly succeed in life is that they must know their reason for being. Like every business should have a UVP (Unique Value Proposition), every person must have what I call a PUPIL, a Personal Unique Purpose In Life.

The pupil of the eye is what allows us to see. If our pupils become damaged we become blind and no longer able to see the world around us. We can still function, but in a different capacity. Similarly, if you don’t know your Personal Unique Purpose In Life, you’ll still be a functional member of society but you’ll never see your full potential realized.

Knowing your purpose can help you stay focused. Too often situations come up that make us want to just quit. And some people do. They quit their jobs, their marriages, their families, their friends, their employees and even their lives. But knowing your PUPIL helps you get through those rough times. It’s being able to see the forest for the trees.

Knowing your true purpose in life can give you direction and determination like you’ve never known before. While you can sail through the small stuff you are also better able to realize when something is really just standing in the way of your success. That’s when you know it’s time to to move to the next “stage” of your life. While scary, you’re able to move on confidently knowing that the next step is the right one for you.

Knowing your PUPIL can also be particularly helpful in the job and/or business. If you know what your true purpose in life is then the small things stop “getting to you” so much. If the boss is having a bad day, a fellow employee is doing odd things at his or her desk, or you just can’t seem to catch a break today, you can let all of this “noise” fade into the background. You realize that in the grand scheme of things none of that really matters.

If every business should have a UVP, then every person should have a PUPIL. Only then can you set determined course for your life that will allow you to hit achievable goals.

I can boil my PUPIL down to this:

To live a life that is pleasing to God and to utilize the resources given to me to help others realize their Personal Unique Purpose In Life.

So what is your PUPIL?

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Finding Your Personal Unique Purpose In Life

  1. Diana Adams says:

    I myself am made entirely of flaws, stitched together with good intentions.
    – Augusten Burroughs

    I could second that.