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E-Marketing Performance Blog

FireFox As Part of Your Ad Campaign?

HBO is releasing a FireFox theme, or “skin”, that is based on their upcoming new show, “Rome” [Sorry, link no longer available.]

Apparently FireFox is becoming more popular with television and movie companies in their advertising. Warner Bros. also released a FireFox theme earlier this year for the movie “Batman Returns”.

“In choosing Firefox, HBO is looking to tap its millions of users. The browser has been downloaded more than 80 million times from the foundation’s website.”

“New York advertising firm Deep Focus is handling the online campaign for HBO and chose Firefox because many of its users are early adopters of technology. This type of consumer often identifies himself through the technology he uses, Ian Schafer, president and co-founder of Deep Focus, said.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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