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E-Marketing Performance Blog

From No to Know – How to Get Started in SEO/Marketing Copywriting

This post marks my first of many on the E-Marketing Performance blog. Although I have many years experience as a writer, I have little to no experience in marketing writing let alone SEO writing.

In order to get me more acclimated to writing for SEO and to marketing writing in general, my wonderful new boss provided me with the following recommended reading list (in order of priority):

  1. Nitty-gritty of Writing for the Search Engines
  2. How to Increase Keywords Saturation: Without Destroying the Flow of Your Copy
  3. Step by Step Copywriting Course
  4. Net Words: Creating High-Impact Online Copy
  5. Persuasive Online Copywriting: How to Take Your Words to the Bank
  6. Call to Action: Secret Formulas to Improve Online Results
  7. Waiting for Your Cat to Bark

In addition to the aforementioned readings, I took it upon myself to get acquainted with fellow bloggers who focus on writing copy for the SEO and marketing worlds. So far, I found the following blogs (in alphabetical order):

  1. American Copywriter – “A blog about a podcast about advertising and other stuff people think about too much”
  2. Copyblogger – “Why Copywriting is the Key to Successful Online Marketing”
  3. The Copywriting Maven – “Direct response marketing & SEO copywriting tips, techniques and reviews of incredibly useful resources for professional and aspiring marketing copywriters”
  4. Cre8ive Flow – “Deep Linking from the Desk of Bluebert G. Peabody”
  5. The Creativity Factory: marketing copywriting – “Online marketing with SEO and SEM, advertising and branding”
  6. [Link no longer available]Marketing Writing – How to Write Copy that Sells – “This blog has quick, digestible tips and pointers that help you write better, persuade more people to buy your stuff, and close business.”
  7. MyMarketer – “The Adventure of Internet Marketing”
  8. Questioning SEO Web Content Writing Doubts – “SEO Web Content writing and blogging Tips. Get free header images for your blog.”
  9. Web Ink Now – “Online thought leadership and viral marketing strategies using news releases, blogs, podcasts, and online media.”

Now, some of the blogs listed aren’t specifically about SEO or marketing copywriting; rather, they are about writing or words in general. And as a writer, I just like words.

If you can think of any other books, articles, or blogs that may help me adapt to this new foreign environment, please do let me know. I’m ready to go from no to know.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

4 Responses to From No to Know – How to Get Started in SEO/Marketing Copywriting

  1. Nathania - Bold Interactive says:

    How about a tip from a copywriter?

    Be conversational. Be engaging. Yes, you need to utilize the keywords you’re targeting. But it’s possible to attract search engines and people at the same time.

    If you have experience as a writer – then adapting to SEO should be easy peasy.

    Welcome to our world, Michelle!

  2. Diana Adams says:


    Welcome aboard and have fun … I’m glad you’re getting positive comments and suggestions already.

    You Rock


  3. Christie Fidura says:

    Michelle, don’t forget about the multilingual aspect, if this applies to you. Don’t just do SEO for your ‘home’ language, but make sure you translate into appropriate, culturally-relevant messages that will have the same impact in global markets as your local one: driving targeted customer acquisition! Good luck!