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E-Marketing Performance Blog

GoDaddy Ad Failure, Round II

You read my take on the GoDaddy Superbowl ad which addressed my view of the ads overall effectiveness. By measures of traffic delivery, the ad was enormously effective, but I suspect they were visited largely by men who thought their tag line “There’s more at GoDaddy.com” really meant that there were more scantily clad hot chicks at GoDaddy.com.

The folks at Persuasion Architecture have provided their own synopsis of the Ad from the perspective of how GoDaddy did (or didn’t, in this case) took advantage of that traffic tying in a $2M ad into what would have amounted to $100 worth of website changes.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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