Apparently, Google’s decision to add a third paid listing to the top of their commercial search has had an impact for marketers.
“For commercial queries, Google is now selectively displaying three paid ads at the top of the page in the sponsored links area. The increased real estate on the page for the highly popular commercial searches will increase ad revenue.”
Marketers with a third-place link will now be on the first page resulting in an increase of click-thrus.
“Earlier eyetracking research predicted the data that Did-it is seeing in client campaigns: increased clickthrough in position #3 and a slight reduction in position #2. The full eyetracking study is available for sale.”
It’s a very happy day for #3.