Google Analytics

This past week I was first introduced to the new free Google Analytics service. Google purchased Urchin and has come out with their own version of ClickTracks. Though I am not a ClickTracks expert by any means, my first impression of Analytics is a good one. I have found the navigation to be more user-friendly and noticed off-the-bat that there are lots of additional features to that of click tracks. Also, the filters were easy to set up, and the GUI has a feeling similar to that of AdWords, which is good in my opinion. One downfall to Analytics is that it is temporarily not offering the wonderful page overlay feature that ClickTracks is all so good at. Google says the initial demand for Analytics is much more than anticipated, so it will take some time before they regain the capability to bring back the page overlay feature.