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E-Marketing Performance Blog

Google Buys Urchin Software Group

Information Week is reporting that Google is planning to buy web-analytic company Urchin Software Group. Google has a history of making some interesting purchases. Moer an more it seems that Google is becoming a portal, or at least a one-stop shop, for various web based tools, many of which have less and less to do with search.

It will be interesting to see what Google does with Urchin and how or if it is integrated into thier current list of services/tools.

Tagged As: Google

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