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E-Marketing Performance Blog

Google Notifying Webmasters Who Run Afoul of the Guidelines

The news that Google is testing a program to notify webmasters when their web site’s run afoul of the search engine guidelines is spreading pretty rapidly. A confirmation has also been posted by Googler Matt Cutts on Threadwatch.

This is excellent news, a long time in coming, and one that is likely to change the SEO industry considerably. Right now they are testing with certain obvious things such as JavaScript redirects and hidden text, but hopefully they’ll expand that to include just about anything that may cause a site to get banned.

I can imagine it already. How many SEOs out there are going to start getting angry calls from their clients asking about the email received from Google? It’s one thing to get banned and for an SEO to be able to explain it away as something else, it’s quite another to know EXACTLY what the banning is for and knowing who is responsible.

Aside from that, this will also be a great way for innocent site owners who may have unwittingly run afoul of the guidelines to get things corrected in a timely manner and get re-included.

I’m very happy about this development, as I feel it is one of the first real helpful improvements made by the search engines in a long time.

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