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E-Marketing Performance Blog

Google = Traffic, AOL = Conversions

Webside story has just published a study on search engine conversion rates, for business to consumer e-commerce websites. Looking at both organic and paid results, the study found that AOL produced traffic that was more likely to convert once the visitor hit your site. Here is the breakdown:

AOL 6.17%
MSN 6.03%
Yahoo! 4.07%
Google 3.83%

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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