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E-Marketing Performance Blog

Google = Traffic, AOL = Conversions

Webside story has just published a study on search engine conversion rates, for business to consumer e-commerce websites. Looking at both organic and paid results, the study found that AOL produced traffic that was more likely to convert once the visitor hit your site. Here is the breakdown:

AOL 6.17%
MSN 6.03%
Yahoo! 4.07%
Google 3.83%

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