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E-Marketing Performance Blog

Great Ad, Poor Customer Targeting

I love a good ad. I got one the other day in the mail. Not only was it an ad with a coupon, but it came with useful information. I wish every ad was this useful.

Roto Ad

Ad on the left, helpful information on the right. These are all important numbers, numbers I wish I had handy in a time of need. Now I do.

But now for the bad.

Roto Ad

Talk about poor targeting. I’m not a “household” and my business is located in an office building, which I don’t own. I’m certainly not their target audience.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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