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EBLOG

E-Marketing Performance Blog

Great Ad, Poor Customer Targeting

I love a good ad. I got one the other day in the mail. Not only was it an ad with a coupon, but it came with useful information. I wish every ad was this useful.

Roto Ad

Ad on the left, helpful information on the right. These are all important numbers, numbers I wish I had handy in a time of need. Now I do.

But now for the bad.

Roto Ad

Talk about poor targeting. I’m not a “household” and my business is located in an office building, which I don’t own. I’m certainly not their target audience.

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