I found an extremely excellent use for local search. I’m discussing Google primarily, here, as that is the only local search I’ve used, but here is what I found. Type in a business name (not the business category), make sure the city and state are filled in and hit search. When the results come open Google displays the phone number and address of the business. More convenient than looking through a phone book, which may still be necessary if searching for businesses without a website, but for me, this is a huge time saver!
E-Marketing Performance Blog