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E-Marketing Performance Blog

How to Use Hx Tags To Boost Page Performance

Aside from the title tag, which isn’t really a part of the visual page, the heading tags can provide both visitors and the search engines significant cues to the importance of your on-page content. There are six different heading tags: H1, H2, H3, H4, H5, and H6. Collectively these are referred to as Hx tags.

The value of the Hx tag is much the same as the value of your main points in an outline for a book or paper. Your outline shows your main topics and sub-topics. These are often then used as section headings in your final draft. Your h1, for example, would be the page topic. Your H2s would then be your main points (I. II. and III.) Your H3s would be your first sub-points (A. B. C.) and your H4s would be your second sub-points (1. 2. 3.) etc.

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Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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