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E-Marketing Performance Blog

How User-Friendly is Your Site?

Website usability is a must for sites. People are always searching for easy-to-use, relevant sites that get them the information they need easily. Potential customers will leave your site if they aren’t able to use it.

“There is a school of thought in the SEO sector that suggests optimization should be performed for the site users’ benefit as opposed to algorithmic focused tricks and techniques.”

“Usability, as defined by Dr. Nielsen is, ‘ …a quality attribute that assesses how easy user interfaces are to use.’ ”

“Understanding these ideas is one thing. Employing them in site design is obviously more difficult. Designers and their consultants work in a bubble of online information and often neglect to consider user experience.”

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