Lower Head


E-Marketing Performance Blog

I Pimped My Car: Good Marketing or Meh?

Last year I put my business information on the sides of my truck. From the picture below you can see that I kept it very minimalist. I used just enough information to make the point. It shows our business name, web address and a tag line just to point out we do website marketing. It’s readable going 79 65 MPH on the freeway and nothing there distracts the reader. In my opinion, it was perfect.


Recently I inherited a ’66 Dodge charger. I spent some money rebuilding the engine and getting it cleaned up both inside and out. And now it, too, was ready to become a driving advertisement. This time I wanted something a bit more “obvious”.

We developed a graphic based on some other ads we had created, and the result was… well, take a look.

Charger with Pole Position Marketing

I’m not sold on it, which I was really hoping to be. The thing is, it looked really good on paper. I can’t figure out if it was a good idea poorly implemented, or just a bad idea to put this kind of ad on this car in particular.

There is a lesson here, but first I want to know what you think?

  1. Good idea poorly executed
  2. Bad idea, period
  3. It’s freakin’ fantastic
Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

10 Responses to I Pimped My Car: Good Marketing or Meh?

  1. I’d have to say number 1. The reason why it is poorly executed IMO is the fact that you’d put a logo on a such a classic as a 66 Charger. What are you thinking, man? I think the old nostalgic car buffs such as myself will give you some heat over this. I know I’d never put any kind of sticker, logo, advertisement, etc. on my 67 Mustang.

    On the other hand, the ad/logo would look great on a more modern vehicle… such as your truck.

  2. Chris G. says:

    Sorry Stoney… #2

    For the same reason mentioned above and I don’t care for the stacked logo. It might work on the tailgate of your truck though.

  3. Igor M. says:

    Stoney … I’d take it off not only for the reason that it doesn’t flow with the car but also because it took me about 2 minutes staring at the logo to finally see the “WWW” and the “.COM” on it. So if someone sees the logo, they won’t even know that this is a website.

    Unless you’re branding PolePositionMarketing and hoping to sell it all over U.S. in the supermarkets, etc …. I’d take it off. ………….. or….. you can give the car to me I’ll take care of it so that you don’t have to worry about it.

  4. Todd Mintz says:

    Putting a corporate logo on a classic car is like putting ketchup on prime rib…it kills the taste you paid $$$ for.

    You should that same graphic on the tailgate of your van…it will fit fine there.

  5. Matt McGee says:

    I’m not a car buff, so I like what you did. 🙂 I think it’s unique and will get attention for the very reasons the car buffs have given.

    But I agree with Igor that the www and .com and too hard to read.

  6. Don Thompson says:

    I think the idea is good – even though I like cars. I would agree with those who didn’t see the www and the com – I didn’t see the www until I read one of the other posts.

    BUT… using an associated ‘thing’ like a fast car works for me. So many times I see interesting-sounding websites on vehicles and forget them before I get to a keyboard. But this one has to do with what it’s on so I would much more likely keep it in my sieve-like mind for the hour or so necessary to get where I’m going and hit the net.

  7. Stoney G deGeyter
    Stoney deGeyter says:

    Thanks for the feedback! You’re all pretty much iterating some of my own thoughts in one form or another. I really liked the idea of using this car for a marketing vehicle. I felt that “Pole Position” worked well with this vehicle. Once I put it on however I felt like I “sold out” the car. Like Todd said, Ketchup on Prime Rib!

    I still think it *could* work, if the logo was stretched out a bit and maybe the checkers were thinner. But I’m hesitant to try again. Maybe I’ll photo shop it in the pic to see how it might look first!

    I REALLY wanted this to be an attention grabber! Keep the feedback coming!

  8. Todd Mintz says:

    If you put your URL across the botton of your rear window (as if it were one long bumper sticker), I don’t think you would be compromising the integrity of your “classic car”. Plus, it would be more visible to motorists in that position compared to where it is currently.

  9. David H. says:

    Awesome Idea! Personally, I like simplicity. The ad on the car door is classy. Not a fan of the car wraps so to speak. I’m not sure if the classic car is the right venue or not, but it is definitely a more in-your-face logo. What I am wondering, is if once you put the ad on your car if you got more web traffic (pun intended)? Did your business improve? If so, how much? Thanks!

  10. Stoney G deGeyter
    Stoney deGeyter says:

    I’m tweaking this a bit. I removed everything but the Pole Position Marketing. I’m gong to add the .com back where it was but in the gold color and in white to the right of that “[website marketing]”. Right now it looks really good without all the checker nonsense and doesn’t feel like ketchup on prime rib! So I think I’ll have a healthy compromise!