I Pimped My Car: Good Marketing or Meh?

Last year I put my business information on the sides of my truck. From the picture below you can see that I kept it very minimalist. I used just enough information to make the point. It shows our business name, web address and a tag line just to point out we do website marketing. It’s readable going 79 65 MPH on the freeway and nothing there distracts the reader. In my opinion, it was perfect.

Recently I inherited a ’66 Dodge charger. I spent some money rebuilding the engine and getting it cleaned up both inside and out. And now it, too, was ready to become a driving advertisement. This time I wanted something a bit more “obvious”.

We developed a graphic based on some other ads we had created, and the result was… well, take a look.

I’m not sold on it, which I was really hoping to be. The thing is, it looked really good on paper. I can’t figure out if it was a good idea poorly implemented, or just a bad idea to put this kind of ad on this car in particular.

There is a lesson here, but first I want to know what you think?

1. Good idea poorly executed
2. Bad idea, period
3. It’s freakin’ fantastic