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E-Marketing Performance Blog

In A Nutshell: Yahoo Smart Ads

I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words.


Search Engine Land actually had a better in depth post, touting SmartAds as the Future of Graphical Advertising. To sum up all the fine print into more sizable bites, SmartAds will do the following:

  • Create users groups based on demographic, geographic and behavioral profiles
  • User groups will be organized into categories and subcategories
  • Create Advertiser designed templates
    • To include categories and subcategories as mentioned above
  • Advertisers can target their ads using the templates
  • A searcher who has set their default location at Yahoo weather, will have ads specific to their location displayed through out the duration of their Yahoo visit. If they’ve searched for a specific term, ads specifcially related to that term will display even after they’ve left their search and moved on to Yahoo Games or Music. Pretty clever marketing.

    On a side note, I found it interesting that smartads.info displays Google’s AdSense AdWords, not Yahoo Search Marketing.

    Max Speed

    If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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