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E-Marketing Performance Blog

How Many Results Should You Show for Internal Site Search?

internal site search

There isn’t necessarily a right or wrong answer for that question. The key thing to remember is not to overwhelm your visitors with a massive set of results that are only quasi-relevant to the search being performed. Your site is only limited in focus, therefore your internal site search results should be limited as well.  [Tweet This]

On the most basic level, keep your search results limited to the specific search performed. Don’t dig too deep into “related” results unless you have those segmented separately. This will help searchers zero in on what they want. If the primary results don’t give them what they want they can perform a second search without having to wade through a bunch of ancillary results.

What do you think the ideal number of search results is? Let us know in the comments!

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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