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E-Marketing Performance Blog

Investing Online is an Investment to Your Success

A few years ago the concept of running a website in conjunction with your “brick and mortar” store was seen as just another avenue to generate a handful more sales each year. Today, websites generate a significant portion of sales for many businesses, and there are plenty of web-only businesses that don’t make their money any other way.

Every day, millions of people go to the web for research, shopping, news, entertainment and more. Offline stores are heavily promoting their websites to their consumers in the isles and at the checkout stand as a means of building brand loyalty as well as shopping convenience. Marketing your website online can literally add thousands, hundreds of thousands and even millions of dollars into your business bank account.

As consumers go to the web daily for any number of reasons, planning the online marketing strategy of your website can help you tap into each of those avenues as a way to generate new traffic, more conversions, and a loyal customer base. Ignoring the potential of the web will only serve to give your competitors a substantial advantage in reaching your target market. Not investing appropriate time, money, or resources into the online marketing of your website is akin to handing your customers over directly to your competitors.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to Investing Online is an Investment to Your Success

  1. Kelly Rodgers says:

    The online would is undoubtedly the future. Few contest this. It will be those who optimize their websites, bring in traffic, as well as convert on their numbers, that succeed. People should focus on creating user friendly, enjoyable, and content driven sites. The money will follow.