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E-Marketing Performance Blog

Is Your Website Sick? Then Why Won’t You Take Your Meds?

Website sick

Let’s just get this out on the table. If you want to know what your web marketing team’s biggest frustration is, it’s likely that you’re not giving them the tools, resources or approvals they need to do their job. And what is their job? It’s to make your business successful online. Which means, when you’re tying your web marketing team’s hands, you’re only hurting yourself.

So there’s the big ugly truth of the matter. Look at almost any survey from web marketers and you’ll see it. Their ability to make you successful is blocked by the business not giving them approvals, necessary feedback, required information, or not implementing the recommendations provided.

Essentially, you’re website is sick, but you’re refusing to take your meds.

To be fair, we can’t place the entire success of the web marketing efforts on you. Your web marketing team has to be knowledgeable, skilled and have a plan. But, as Billy the Kid said in Young Guns, “there’s many a slip between the cup and the lip.”

Your web web marketing team can give you your medications, but you still have to take them. What does that mean exactly?

  • If your marketing team uncovers site architecture issues, you need to get a web developer to fix them.
  • If your marketing team makes recommendations, you need to approve them.
  • If your marketing team needs images, content or keyword approval, you need to provide them.

Web marketers can diagnose issues and tell you what needs to be done, but unless you’re willing to hand over the keys to the website, they have to rely on you to do it. And even if you do give your web marketers site access to make needed changes, some changes still require your input or approval. When you are slow to respond or outright reject their recommendations, you’re going to feel the effects of that in your website’s health.

No matter how much you may want it to be true, your web marketer team, especially if it’s an external agency, cannot do everything in regards to your web marketing. They can create the strategy and do 90% of the implementation, but approvals still need to happen and resources still need to be provided.

If you’re website is sick, take your meds. Respond fast and provide the web marketing team what is needed to keep you on the path toward a strong, healthy web presence.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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