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E-Marketing Performance Blog

Keyword Organization: Assigning Keywords to Pages

Once you have all your keyword themes built and broken down into multiple sub-themes leaving just a small handful of keywords in each group, you want to start assigning these keyword groups to existing pages of your site. Using your site’s hierarchal structure, assign your highest priority themed groups to the pages highest up.

If you’ve done your keyword research and theming right, you might find that you have more themed groups of keywords than existing site pages to work with. That’s okay. This gives you fodder to build new pages for your site that will server to provide great information, your visitor’s need, while targeting additional phrases for search engine placement.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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