Once you have all your keyword themes built and broken down into multiple sub-themes leaving just a small handful of keywords in each group, you want to start assigning these keyword groups to existing pages of your site. Using your site’s hierarchal structure, assign your highest priority themed groups to the pages highest up.
If you’ve done your keyword research and theming right, you might find that you have more themed groups of keywords than existing site pages to work with. That’s okay. This gives you fodder to build new pages for your site that will server to provide great information, your visitor’s need, while targeting additional phrases for search engine placement.
This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance
Sub-Topic: Research Your Targeted Keywords.