Achieving SEM Success Through Keyword Research
A couple years back I released a a 22-page document outlining our keyword research strategies for SEM and SEO campaigns. For the past several months I’ve been meaning to update it with some additional strategies and thoughts. What happened, however we less of an update than a total rewrite. Many of the basic concepts are the same but I’ve added new details, descriptions and even visual illustrations to make it all pretty!
The result is a 12-part series of posts (later to be put into a single downloadable e-book) that will be our new comprehensive guide to keyword research. This series of posts isn’t so much about individual tactics and strategies as it is a start to finish guide on how to find, analyze, prioritize and organize your keywords. The goal is create a solid keyword foundation for your SEM campaigns, whether SEO or PPC, that will put you in a much stronger position for success and give you a significant advantage over your toughest competition.